Pony Shoes And  Its Brand  Image

History of Pony
Shoes:

Pony is a very well known and established sports footwear brand
that was started in 1972 in Madison Avenue, New York, The United States of
America. It was designed by Roberto Muller and the financing was taken care
of by the Chairman of Adidas Horst Dassler. It is now very popular all over
the globe. It was in the middle of the eighties when Pony really reached a
pinnacle in its sales and its revenue shot up to several million dollars.
Almost all the champions of every major sport including, but not limited to
the NBA Championship, Super Bowl and the World Cup is known to have
definitely worn Pony shoes at one time or the other. It is the official brand
for the American Basketball Association. It surely can boast of a long
heritage and legacy that is alive till today as its fans include athletes
such as Reggie Jackson, Wilson Chandler and Muhammed Ali.  They are
normally made form high quality, durable leather.

The current state of Pony International:

Though Pony initially started its company by concentrating on
manufacturing athletic shoes, now due to its enormous  growth, it also
produces sports clothing and even street wear. It has partners from
non-athletic celebrities. Several football kits have also been developed by
Pony. Their most talked about product is the classic skater shoes which
portrays modern cut and finish. They combine style and performance with
unique designs. Pony shoes  is undoubtedly one of the top 50 well
recognized brands of shoes in the world.